OTA's are driving up hotel prices according to The Good Hotel Guide

October 11, 2013
According to the 2014 edition of the Good Hotel Guide, online travel agents (OTA's) are driving up hotel prices as guests are paying "hundreds of millions of pounds" in commission charges.

While these OTA's charge commissions (and in some cases at high levels) in our experience a good OTA can have a significant positive impact on turnover and profitability, as these companies have a marketing reach that the independent hotelier could not dream of attaining.

However, as with most things, a balanced approach is key. The savvy hotelier will ensure that there is also an effective direct online sales channel, and this requires a modern clean and efficient online booking system that is capable of deployment across numerous platforms - and these must include mobile devices and social media.
 

Booking.com Selects STAAH.com as its “Preferred Provider”

October 6, 2013

Booking.com has recently recognised the technical excellence of the STAAH Channel Management system by including the solution in its Preferred Provider programme. The following release can be found on the STAAH.com website:

"STAAH.com, one of the fastest growing providers of global connectivity and revenue management software, has been selected by Booking.com to its exclusive Preferred Provider programme.

The programme enhances the relationship between the two parties in order to deliver th...


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Booking.com says bookings through mobile devices rocket.

July 29, 2013

Almeira's John King said, "We have long recognised the importance of mobile devices, this evidence backs up that view." Read more about how mobile booking tripled to 3 billion here http://bit.ly/17DQZ3v.

This matters to Holiday Parks as Booking.com now accepts park listings. Almeira is connected into Booking.com as part of our channel manager service. Contact us to discuss how to grow your bookings FAST.  solutions@almeira.co.uk.

Almeira's John King said, "We have long recognised the importa...


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How to increase occupancy on demand?

July 26, 2013

Every business has weeks when the occupancy just isn't high enough. And your accountant will tell you that, when occupancy is low, there is no point in worrying about margin; but cutting the price may not be the magic pill you need. Here's a simple proven technique that puts guests in your beds.
Use it carefully as directed find out how click on the pill


http://bit.ly/16cRbFv


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Facebook Graph Search Does it Matter?

July 15, 2013
You bet, this is a need to know piece of information. Let me start by explaining what it is.

Facebook Graph will change the way guests find your business

87% of online users say that Social Media recommendations impact accommodation choice. Facebook's Graph Search, which is in Beta, will be rolled out to all Facebook users soon.
This allows users to search for people, places, and things, based on various Facebook connections such as location, interests, places friends have visited, and more.

What...

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New Customer Support Portal launched

February 3, 2013
Monday February 4th sees the launch of Almeira's new "self service" customer support portal. All customers have received personal invitations inviting them to register for the service which will enable them to log requests online, as well as to review their previously submitted requests and solutions.

The portal will also provide a knowledge bank which will allow customers to search through an ever expanding database of useful articles, tips and answers to frequently asked questions.

According ...
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Does 4G matter to your hotel or holiday park

January 30, 2013
You've probably heard of it, but what is 4G? 
In short, it's the name given to the fourth generation of mobile networks, just as the previous generation is called 3G. 4G aims to offer users faster, more reliable mobile broadband internet for devices such as smartphones, tablets and laptops.
Loosely speaking, 4G is around five times faster than existing 3G services.

What does this mean in practice? The faster speeds mean websites load quicker, and that you'll be able to stream videos and podcasts...

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Social media and guest satisfaction increases profits.

January 14, 2013

I wrote recently about TripAdvisor secrets which, although referring to hotels, has much to teach us in the park industry.

A new report has empirical evidence linking guest satisfaction and profits. Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is the potential to move markets by driving consumers’ purchasing ...


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QR Codes -Who needs them?

January 4, 2013

ACTUALLY YOU PROBABLY DO.

Tag barcodes, QR Codes, can connect customers from your offline marketing materials to information, entertainment, and interactive experiences on their smartphones. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message. When people see advertisements in newspapers, magazines, or signage, they often ignore them. But with a QR code, many people become interested in what other information it l...


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TripAdvisor releases some secrets

December 5, 2012
The study conducted by looking at North American hotels, TripAdvisor claims, shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.

Of course, there is an ulterior motive for releasing the data – TripAdvisor wants hoteliers to use the site more – but there are some interesting trends which it has pulled out.

A small increase in the number of reviews attracts more attention from travellers – p...

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