The study conducted by looking at North American hotels, TripAdvisor claims, shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.
Of course, there is an ulterior motive for releasing the data – TripAdvisor wants hoteliers to use the site more – but there are some interesting trends which it has pulled out.
A small increase in the number of reviews attracts more attention from travellers – properties with as little as 11 or more reviews see a 26% increase in engagement compared to those with ten of fewer. Those with 50 or more reviews see a 27% jump.
Hotels with 30 more photos experience 41% more engagement with users than those with ten or fewer images.
Video matters, too. Properties with at least ONE video on their page have 34% more interaction compared to hoteliers with no video content.
As for the site’s Management Center, those using it to post responses to reviews have seen more than 10% engagement when they have posted more than on five occasions.
The conclusion is this stuff matters, hoteliers can make small changes and help themselves. We think that Video is a standout it is so easy to do these days. Almeira has TV production facilities available to produce photo or filmed video in just a few days. It's affordable and it generates income why wouldn't you do it.
Acknowledgement to Tnooz for the data for this blog post
Posted by JK. Posted In : Booking systems